Matta Rose
FeaturedMatta Rice
Matta Rose
Kerala parboiled red rice with a warm, earthy bite.
₹120/ from 1 kg
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Rice, direct from the mill.
Kerala heritage varieties, everyday grains and pack sizes for every household — chosen, milled and packed at VMR.
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Featured · Matta Rice
Matta Rose
Matta Rose is our signature Kerala Matta — a parboiled red rice grown in the Palakkad belt, milled gently to preserve its distinctive reddish hue and hearty texture. Cooks to a firm, filling grain that pairs naturally with Sadya, fish curry and kanji.
- Heritage
- Parboiled
- Kerala
Matta Rose — image coming soon
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The full VMR catalogue.
Jeerakasala Noor
FeaturedJeerakasala
Jeerakasala Noor
Small aromatic grain — the authentic Malabar biryani rice.
₹145/ from 0.5 kg
ViewBasmati Heritage
FeaturedBasmati
Basmati Heritage
Aged long-grain Basmati with pronounced aroma and clean separation.
₹260/ from 1 kg
ViewWhite Rice Daily
White Rice
White Rice Daily
Reliable, neutral-tasting white rice for daily meals.
₹490/ from 5 kg
ViewRaw Rice Classic
Raw Rice
Raw Rice Classic
Unparboiled rice for soft cooks and light batters.
₹105/ from 1 kg
ViewBoiled Rice Classic
Boiled Rice
Boiled Rice Classic
Parboiled rice with a firm bite and long shelf life.
₹445/ from 5 kg
ViewInstitutional Boiled Rice
Boiled Rice
Institutional Boiled Rice
50 kg bulk sack for canteens, hostels and food-service operators.
₹4,100/ from 50 kg
ViewThis Season
Curated for the moment.
Onam Collection
Sadya-ready heritage varieties, delivered fresh.
Curated Matta and Jeerakasala packs for the festival table — direct from the mill.
Household Value
Family packs sized for the whole month.
5 kg and 10 kg formats with the same batch-tested quality as retail.
Collections
Pack formats and occasions.
Curated groupings for gifting, monthly grocery, and institutional supply.
Collection
Premium Collection
Aged, curated, gift-ready.
Our finest heritage and long-grain varieties — aged, hand-checked, and presented in premium pack formats.
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Collection
Family Packs
Everyday sizes, household value.
5 kg and 10 kg pack formats designed for regular household consumption, with the same batch-tested quality.
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Collection
Institutional Packs
Bulk formats, consistent supply.
25 kg and 50 kg formats for kitchens, canteens, hostels and food-service operators — with variety-level traceability.
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Varieties
Every rice, with its own place at the table.
Variety
Matta Rice
Kerala's heritage red rice.
Parboiled red rice with a robust bite and earthy flavour — the everyday grain of Kerala kitchens.
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Variety
White Rice
Clean, versatile, everyday.
Well-milled white rice with a neutral profile — a reliable base for daily meals across South Indian cuisine.
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Variety
Jeerakasala
The Malabar biryani grain.
Short, aromatic grain — the traditional choice for Thalassery biryani and other Malabar specialities.
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Variety
Basmati
Long-grain, aromatic classic.
Aged long-grain Basmati with a pronounced aroma and clean separation — for occasions that call for the classic.
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Variety
Raw Rice
Unparboiled, natural profile.
Unparboiled rice with a soft cook — ideal for idli, dosa batters and light everyday preparations.
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Variety
Boiled Rice
Parboiled, robust, filling.
Parboiled rice with a firm bite and long shelf life — a staple grain across coastal households.
Shop Boiled Rice →
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