Apply
Become a VMR dealer.
Everything you need to evaluate the opportunity — eligibility, benefits, process and answers to the questions we hear most.
Eligibility
Who we look for.
We partner with dealers who value quality and long-term customer relationships. If most of the criteria below apply to you, we would like to talk.
- Established retail or distribution presence in the applied territory
- Adequate storage suitable for food-grade stock
- Working capital appropriate to the assigned SKU mix
- Commitment to VMR pricing discipline and brand standards
- GST registration and standard trade licences
Benefits
What you gain as a VMR dealer.
Brand
Premium positioning
Sell a rice brand chosen for quality — not the cheapest on the shelf.
Supply
Batch-tested SKUs
Every batch tested before packing; every carton traceable to a batch.
Support
Territory manager
A named contact for orders, campaigns and issue resolution.
Marketing
Co-funded activation
Local branding, sampling and digital campaigns in your catchment.
Digital
Dealer portal
Ordering, tracking and ledger tools launching in Phase 6.
Growth
Joint business plan
Quarterly reviews to grow mix, volume and share of shelf.
Application process
Five steps from enquiry to launch.
01
Submit application
Share business details, territory and current category mix.
02
Territory review
Our channel team validates availability and coverage fit.
03
Discussion & MOQ
Alignment on SKU mix, minimum order quantity and terms.
04
Onboarding
Agreement, first dispatch, POS materials and staff training.
05
Activation
Territory launch with co-funded local marketing.
FAQ
Answers before you apply.
Ready to apply?
Our online dealer registration is launching with the Dealer Portal (Phase 6). Until then, our channel team accepts applications directly.