Heritage
Matta Rice
Kerala's heritage red rice.
Parboiled red rice with a robust bite and earthy flavour — the everyday grain of Kerala kitchens.
- Best for
- Kanji, meals, everyday servings
- Available in
- 1 kg · 5 kg · 25 kg
Rice Varieties
A rice for every kitchen — heritage, everyday, premium.
Discover the VMR range — from Kerala's traditional grains to long-grain classics, family packs, and institutional formats.
The Range
Six heritage and everyday varieties. Three curated collections.
Every variety is milled, tested and packed on the same line — with the same batch-level quality record. Choose by dish, by occasion, or by household size.
Heritage & Everyday Varieties
Rice with a place at the table.
Everyday
White Rice
Clean, versatile, everyday.
Well-milled white rice with a neutral profile — a reliable base for daily meals across South Indian cuisine.
- Best for
- Daily meals, biryani base, side dishes
- Available in
- 1 kg · 5 kg · 25 kg
Heritage
Jeerakasala
The Malabar biryani grain.
Short, aromatic grain — the traditional choice for Thalassery biryani and other Malabar specialities.
- Best for
- Biryani, ghee rice, festive meals
- Available in
- 500 g · 1 kg · 5 kg
Premium
Basmati
Long-grain, aromatic classic.
Aged long-grain Basmati with a pronounced aroma and clean separation — for occasions that call for the classic.
- Best for
- North Indian biryani, pulao, pilaf
- Available in
- 1 kg · 5 kg
Everyday
Raw Rice
Unparboiled, natural profile.
Unparboiled rice with a soft cook — ideal for idli, dosa batters and light everyday preparations.
- Best for
- Idli, dosa, appam, plain rice
- Available in
- 1 kg · 5 kg · 25 kg
Everyday
Boiled Rice
Parboiled, robust, filling.
Parboiled rice with a firm bite and long shelf life — a staple grain across coastal households.
- Best for
- Everyday meals, ration households, canteens
- Available in
- 5 kg · 25 kg
Curated Collections
By pack format and occasion.
Premium
Premium Collection
Aged, curated, gift-ready.
Our finest heritage and long-grain varieties — aged, hand-checked, and presented in premium pack formats.
- Best for
- Gifting, festivals, discerning households
- Available in
- 1 kg · 2 kg gift packs
Everyday
Family Packs
Everyday sizes, household value.
5 kg and 10 kg pack formats designed for regular household consumption, with the same batch-tested quality.
- Best for
- Households, monthly grocery
- Available in
- 5 kg · 10 kg
Bulk
Institutional Packs
Bulk formats, consistent supply.
25 kg and 50 kg formats for kitchens, canteens, hostels and food-service operators — with variety-level traceability.
- Best for
- Canteens, hostels, food-service kitchens
- Available in
- 25 kg · 50 kg
Buying Guide
Not sure which variety to choose?
Pick by intent. A single household usually keeps two varieties — an everyday grain and one for occasions.
Everyday meals
Choose Matta, White Rice or Raw Rice for daily consumption.
Festive & guests
Choose Jeerakasala or Basmati for biryani and celebration meals.
Bulk & institutional
Choose Boiled Rice or Institutional Packs for canteens and hostels.
Learn More
The story behind every pack.
Manufacturing
Inside the mill
See the eight-stage production workflow that produces every VMR variety.
Quality
How we test
Batch-level testing, hygiene and traceability — the standards behind every pack.
Recipes
Cook with confidence
Featured recipes and cooking tips matched to each variety.
Ready to bring VMR home?
Shop online, find a stockist near you, or talk to us about institutional supply.