Dealer Programme
Grow with a premium rice brand that customers ask for by name.
The VMR dealer network is how a mill in Kerala reaches homes across India — through partners who share our commitment to quality.
Programme overview
A channel built on trust, not volume alone.
We select dealers who value long-term customer relationships. In return we protect territories, invest in local activation, and ship consistent quality — batch after batch.
150+
Retail touchpoints
Kerala + adjacent states
20+
Cities served
Growing every quarter
98%
On-time dispatch
Last 12 months
4.7/5
Dealer satisfaction
FY24 partner survey
Why partner with VMR
Six reasons dealers choose us.
Trusted brand
Sell a premium rice brand customers already recognise and request by name.
Reliable supply
Batch-tested SKUs shipped from our Kerala mill on committed dispatch windows.
Channel support
Dedicated territory manager, onboarding, marketing collateral and training.
Growth playbook
Category-mix guidance, seasonal campaigns and joint business planning.
Consumer pull
Local marketing that drives footfall to our authorised dealers first.
Territory rights
Defined coverage, protected during our channel-development phase.
Geographic coverage
Where we are — and where we are growing.
Our dealer network is anchored in Kerala with active expansion across South India. Placeholder cities below reflect current focus regions; we welcome enquiries from adjacent territories.
- Ernakulam
- Thrissur
- Kozhikode
- Thiruvananthapuram
- Palakkad
- Kollam
- Kannur
- Malappuram
Coverage map
Detailed territory map coming soon
An interactive coverage map is planned as part of the Dealer Portal (Phase 6). Meanwhile, our channel team can share territory availability on request.
Dealer support
You never sell alone.
Onboarding
30-day activation
Territory briefing, sample stocks, POS materials and staff training in the first month.
Marketing
Local activation
Co-funded campaigns, in-store branding and digital assets tailored to your catchment.
Operations
Dealer portal
Order placement, dispatch tracking, invoices and ledger — all in one place (Phase 6).
Quality
Batch traceability
Every carton traceable to a batch, so any customer question has an answer.
Commercial
Joint business plans
Quarterly reviews with your territory manager to plan mix, volume and campaigns.
Training
Product & category
Variety knowledge, cooking guidance and category-mix skills for you and your team.
Ready to explore a partnership?
Tell us about your territory and we will get back within one working day.